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BMW Motorrad USA – 2009 campaign
Role: Art direction & Design | Agency: Oblique Design
Designed and art directed of marketing materials for BMW Motorrad USA, including product brochures, posters, trade show graphics, apparel graphics, ad campaigns, direct mail and more.
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The unstoppable women's brochure was inspired by a travel journal concept. We framed and captured those memorable moments by utilizing handwriting typefaces, and action shoots of real women riders.
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