BMW Motorrad USA – 2009 campaign
Role: Art direction & Design | Agency: Oblique Design
Designed and art directed of marketing materials for BMW Motorrad USA, including product brochures, posters, trade show graphics, apparel graphics, ad campaigns, direct mail and more.
The unstoppable women's brochure was inspired by a travel journal concept. We framed and captured those memorable moments by utilizing handwriting typefaces, and action shoots of real women riders.