Brand system development & web design
Role: Art direction & design  |  Agency:  EnerCom, Inc.
HighPoint Resources started life as Bill Barrett Corp. When Bill Barrett decided to purchase Fifth Creek Energy,  the executive team landed on a new name that communicated the company’s new values.  Lucas  designed and art directed  a new brand system development that made them easily recognizable, and all the assets HighPoint would need to reach their stakeholders . 
"It was essential that the identity worked seamlessly across all applications and at all sizes, from mobile devices to signage."
Printed and digital annual report and corporate presentation. The report has a clean design allowing the facts take priority using a consistent color palette and typography from the new brand.

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