Brand system development &
Role: Art direction & design | Agency: EnerCom
HighPoint Resources started life as Bill Barrett Corp. When Bill Barrett decided to purchase Fifth Creek Energy, the executive team landed on a new name that communicated the company’s new values. Lucas designed and art directed a new brand system development that made them easily recognizable, and all the assets HighPoint would need to reach their stakeholders .
"It was essential that the identity worked seamlessly across all applications and at all sizes, from mobile devices to signage."
Printed and digital annual report and corporate presentation. The report has a clean design allowing the facts take priority using a consistent color palette and typography from the new brand.